Tallink starts offering Alipay payment solution with ePassi

July 18, 2018


On February, Finland has become the first country except China where the mobile payments have
covered the all scenarios by adopting Alipay. On July, ePassi, the leading e-payment company in
Europe, and the largest e-wallet in Finland, works together with Alipay expands the mobile
ecosystem onto the Baltic Sea—— Tallink starts offering Alipay payment solution to customers.

Tallink is the first major Estonian company to start providing its customers with the option of
paying by means of the world’s largest mobile payment solution, Alipay. Starting from July it is
possible to make payments on the company’s shuttles Megastar and Star on the Tallinn-Helsinki
route using the popular mobile payment solution.

“The implementation of Alipay is another step by Tallink towards providing the best travel
experience for the ever-growing number of Asian tourists on our ships,” Paavo Nõgene, Chief
Executive Officer of Tallink Grupp said. “Chinese tourists often make their travel decisions
depending on whether they can use the AliPay e-wallet in the country of destination, so it is
obvious that we should be offering this payment option.”

On 1 July, Tallink made the Alipay mobile payment solution available for buying goods and services
at all the company’s points of sale on its ships Megastar and Star. The payment solution will be
rolled out to the group’s other passenger ships by the end of the summer.

The solution is rolled out together with ePassi Payments Oy, Alipay’s trusted partner in the Nordic.
ePassi has worked with Alipay since 2016 and over 2,000 merchants have joined since 2016 in
Finland. ePassi aims to offer Alipay and other mobile payment services in other Nordic-countries in
the following year. “Together with Tallink Silja we can offer better services and all payment
scenarios for growing number of Chinese tourists in the Nordics” says Alexander Yin, CFO of

In May this year, Tallink received the most prestigious tourism award in China, the Global GOLD
Prize in the CTW Chinese Tourist Welcome Awards in the best Product Innovation category at
Asia’s largest tourism fair in Shanghai. In 2016, Tallink received the Bronze level award at the CTW
Chinese Tourist Welcome Awards in the overall performance category.

ePassi and Alipay are continuing to contribute for Finland to be a leader in mobile payment
ecosystem. After Finnair and Lähitaksi, with Tallink Silja joining in mobile payment ecosystem,
users can now make convenient payments on cruise lines in the sea, airplanes in the sky, and of
course many places in between.